Official Blog
Travel businesses on YouTube make it easier to get outta town
Saturday, April 7, 2012
Planning to get away this spring? Want to see your destination--rather than just read about it? You’re not alone. According to our
research
, nearly half of all travelers watch a travel video online when planning a trip.
YouTube is full of travel-related information from
how to ride the Metro in Paris
on the
GeoBeats Channel
to
packing tips
from travel guru Rick Steves. For businesses looking to reach future travelers video can help visualize destinations and services. Check out a few travel businesses already turning video views into reservations.
Take, for example,
Airbnb
, a travel business connecting hosts (property managers and owners willing to open their homes to guests) with travelers looking for a home away from home. Their
YouTube Channel
has gained a large following and millions of video views. By clearly illustrating what they offer and how their service works through how-to videos, such as "
How to Airbnb
," they’ve gained credibility and established trust with an active community of intrepid travelers.
As
Virgin America
announces more U.S. routes they’re using their
YouTube Channel
to get the word out. Their videos are full of their characteristic quirky humor, like when the infamous Greenman character from “
It’s Always Sunny in Philadelphia
” made an appearance in their
video announcing Virgin America’s new Philadelphia route
.
With white sandy beaches and sparkling blue waters, the
Nassau Paradise Island Promotion Board
seems like an obvious fit for online video. But they use video to do more than tempt dreamers looking to escape winter weather. The board uses ads on YouTube to quickly spread relevant news. For example, when an airline recently added new nonstop flights from New York to Nassau, the board was able to show ads about this route to viewers in the New York area - ensuring that they reached the right people with relevant news.
We hope your business can use some of these tips to make your next video campaign take flight! You can learn more about promoting your business, content or cause with online video by joining our conversation on Google+ and adding the
YouTube for marketers Google+ page
to your circles.
Baljeet Singh, group product manager on video monetization at Google, recently watched "
DollarShaveClub.com - Our Blades Are F***ing Great
."
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