Official Blog
What's happening on YouTube
YouTube Creator Playbook: Build a consistent audience with frequent new videos
Saturday, October 22, 2011
This is part of an ongoing series sharing tips from the
YouTube Creator Playbook
, a resource of best practices and tips you can start using on your channel and videos right away.
There is no substitute for great content, and when you make great videos, your audience will want more. This post will teach you about frequency of new content on your channel and how you communicate when it will be coming out, to help build a loyal and consistent audience on YouTube.
Upload Frequency
Uploading frequently will help YouTube surface your videos to more potential viewers, and hopefully lead to more viewership. For subscribers, having something new for them every week will get them coming back to your channel more and more, and new viewers are more likely to become part of your recurring audience if they see that your channel is actively creating great videos.
A typical frequency we’ve seen among successful YouTubers is a video a week. But making a great video takes time, so it’s important to find ways to get more videos from the same amount of production efforts. For example, many successful YouTube channels create behind-the-scenes videos, comment response videos interact with fans, or other formats
like these
.
Schedule
Releasing videos on a recurring schedule helps build a structure to your show that an audience can rely on. Based on your audience and your content, decide what the right release schedule is for your channel: What’s your ‘prime-time’ of the week?
Then, make it clear to the audience when and how often episodes are released. This way your fans will know when to expect your content, and can look forward to your next piece of creative genius. Ways you can do this include saying your programming schedule in your videos, in the episode description in text and branding on your channel. Here’s a
video example
, and check out this banner screenshot of
HISHEdotcom’s channel
.
FreddieW
put it best when
he wrote
that “A consistent audience requires consistent content.” If you want your audience to come back week after week, you’ll need to do your part and make sure they have new great videos to watch when they do.
Try out the suggestions above and maximize the potential of your content with the right upload and release schedule strategy! To learn more on this and many other tips, check out the
YouTube Creator Playbook
.
Bengu Atamer, Audience Development Manager, recently watched “
Physics Nobel Prize 2011 - Sixty Symbols
.”
Labels
3D
4k
accessibility
account info
activism
ads
africa
annotations
arts
awards
benefit
betas
bizblog
blogs
bulletins
buzz
captions
celebrity playlists
channels
chrome
citizen journalism
citizen reporting
citizentube
comedy
comments
community
community guidelines
contests
creator's corner
creators
curators
customization
dance
design
discovery
doodle
editor
education
embeds
entertainment
events
facebook
film
flagging
gaming
gmail
google
google tv
government
grants
groups
guidelines
hd
help center
holidays
homepage
howto
inspiration
investment
jobs
journalism
life in a day
live stream
marketing
meetups
mobile
moderator
movies
music
musicians wanted
news
nonprofits
open-source
partners
playlists
policy
politics
privacy
product update
quicklist
ratings
rentals
research
safety
science and technology
screening room
search
sharing
shows
social networks
sports
staff
stats and data
store
subscriptions
tags
test tube
travel
trends
tv
twitter
upload
vevo
video editing
video production
video volunteers
viral video
youtube api
youtube direct
Archive
2016
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2015
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2014
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2013
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2012
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2011
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2010
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2009
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2008
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2007
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2006
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2005
Dec
Nov
Oct
Sep
Aug
Jul
Feed
YouTube
on
Follow @youtube
Follow
Learn more in the
YouTube Help Center
.
Follow