Official YouTube Blog: Supercharging the “Next” phase in YouTube partner development

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Supercharging the “Next” phase in YouTube partner development

Monday, March 7, 2011

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YouTube Next. YouTube Next is a new team tasked with supercharging creator development and accelerating partner growth and success. The team will also spearhead a series of YouTube Next-branded programs and services that will build off past partner development initiatives such as the Partner Grants Program that advanced partners funds based on future YouTube revenue share and the recent $1,000 credits at B&H Photo given to partners to purchase new camera equipment. The YouTube Next team and programs will expand our partner meet-ups and community events, increase investment in partner education and training and launch new capabilities in audience development.

Next New Networks. We are extremely excited to announce the acquisition of Next New Networks. Since launching in March 2007, the Next New Networks team has built a highly effective platform for developing, packaging and building audiences around original web video programming, attracting over 2 billion views and 6 million subscribers across their partner networks of channels and shows. Within YouTube, Next New Networks will be a laboratory for experimentation and innovation with the team working in a hands on way with a wide variety of content partners and emerging talent to help them succeed on YouTube. We are thrilled with the new capability the team brings and the positive impact it will have making our YouTube partners more successful.

Tom Pickett, Director of Global Content Operations and YouTube Next, recently watched “GoPro HD: Human Flight - World Base Race 2010 with Neil Amonson.”