In addition to these features, tens of thousands of YouTube partner videos will also now have pre-roll ads appear on the YouTube 2.0 app for Android. This not only expands distribution opportunities for partners like VEVO, but also opens up more revenue to partners distributing their content to mobile. Although we’ve
tested ads on mobile over the years, this is our largest step in mobile monetization to date.
As the world goes mobile and more people watch videos on their smart phones, we expect more partners will take advantage of these new mobile advertising capabilities and make more of their content available across more devices.
Our next step is to let partners run ads more broadly across other mobile platforms, beyond Android native apps.
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