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“The Beautiful Life” Makes Its YouTube Premiere

By George Strompolos

Strategic Partnerships

Update (5pm PT): Wondering which YouTube videos inspire the creator of TBL? Watch Ashton's celebrity playlist here.


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Today we are teaming up with Katalyst, a studio for social media co-founded by Ashton Kutcher, and HP to bring previously unaired episodes of Katalyst’s television drama "The Beautiful Life" to YouTube at www.youtube.com/TBL.

The TBL series is being presented without commercial interruption by HP in connection with its Create Change program. As part of "The Beautiful Life" experience on YouTube, Katalyst and HP have asked the show’s stars and viewers to participate by recording, tagging and posting video commentary about how they will create positive change in 2010.

We're excited to bring first-run original programming like this to the YouTube community. The first two episodes of the series, originally aired on the CW, will debut today, followed by the remaining three episodes beginning on December 21. We're sure devout TBL fans will enjoy this holiday treat, and we think the show is likely to find many new fans through YouTube.

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