Official Blog
More statistics coming to a video near you
Wednesday, July 22, 2009
When you discover videos on YouTube, we try to provide you with useful information about what it is you're watching -- like total views, the number of ratings, and other metrics that make the site more transparent and the videos themselves more interesting. Uploaders can find even more information about their videos via our free analytics tool,
YouTube Insight
, including stats about their popularity, geographic audience, and viewer demographics. But most of this information is hidden from the view of the millions and millions of people who've never posted a video to the site, and who therefore don't have access to much of the data we make available to uploaders.
That's why today we're giving you the ability to make some information collected in Insight available publicly to anyone watching your videos on YouTube. Now when you watch a video, you can learn even more about it and its audience: on the watch page, under the "Statistics & Data" section, you will be able to see metrics about a video's views over time, its popularity in different parts of the world, the top drivers of traffic, and the video's top three audience demographics.
If you've uploaded a video, you will be able to choose whether or not you want to make this information public. (You can
turn this feature on or off
for any or all of the videos you upload, by adjusting the
privacy settings
for your videos under "My Account.") But we think that providing your audience with more information about what they're watching can help you drive views and sustain a more engaged audience. And of course, for those of you who are partners, allowing statistics to be displayed with your videos is actually a great way to attract advertisers.
We hope this feature, like
others
we've launched this year, will help us further open up analytics on the site, making it easy for users to play with YouTube information across different platforms.
Posted by Kenny Stoltz, Product Manager
Labels
3D
4k
accessibility
account info
activism
ads
africa
annotations
arts
awards
benefit
betas
bizblog
blogs
bulletins
buzz
captions
celebrity playlists
channels
chrome
citizen journalism
citizen reporting
citizentube
comedy
comments
community
community guidelines
contests
creator's corner
creators
curators
customization
dance
design
discovery
doodle
editor
education
embeds
entertainment
events
facebook
film
flagging
gaming
gmail
google
google tv
government
grants
groups
guidelines
hd
help center
holidays
homepage
howto
inspiration
investment
jobs
journalism
life in a day
live stream
marketing
meetups
mobile
moderator
movies
music
musicians wanted
news
nonprofits
open-source
partners
playlists
policy
politics
privacy
product update
quicklist
ratings
rentals
research
safety
science and technology
screening room
search
sharing
shows
social networks
sports
staff
stats and data
store
subscriptions
tags
test tube
travel
trends
tv
twitter
upload
vevo
video editing
video production
video volunteers
viral video
youtube api
youtube direct
Archive
2019
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2018
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2017
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2016
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2015
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2014
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2013
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2012
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2011
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2010
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2009
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2008
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2007
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2006
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2005
Dec
Nov
Oct
Sep
Aug
Jul
Feed
Follow @youtube
Follow
Learn more in the
YouTube Help Center
.
Follow