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Disney/ABC and ESPN Will Launch Short-Form Content on YouTube
Tuesday, March 31, 2009
As you might have already heard, today we are pleased to announce that short-form content from the Disney/ABC Television Group, including ABC Entertainment, ABC News, ABC Family and SOAPnet, and ESPN is coming to YouTube, bringing an even greater audience to much-loved shows.
Over on
ABC's YouTube channel
, which officially launches in early May, you'll find clips of popular prime-time shows like
Lost
,
Desperate Housewives
and
Grey's Anatomy
, as well as behind-the-scenes footage, celebrity interviews, online-only specials and a lot more. This video gives the 411 in under a minute:
ESPN's YouTube destination
officially launches in mid-April, but if you go there now you can get a preview of the kinds of sports videos that will be uploaded to the channel:
Sportscenter highlights
, sports chatter from
Bobby Knight
, exclusive interviews with athletes like
T.O.
and, of course, the
crazy commentary of Dick Vitale
. In addition, ESPN's own Video Player will be integrated into the page, allowing fans access to the features and functionality that are already familiar to them. There will be more short-form content available through the YouTube player on the page.
Best,
Nick Mehra
Strategic Partner Development
The YouTube Team
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