Official Blog
Promote Your Video With YouTube Sponsored Videos
Wednesday, November 12, 2008
When we first started YouTube, our vision was to create a platform that would allow everyone to broadcast themselves. So when it came to developing an approach to online advertising and marketing, we had a similar goal: everyone should benefit from the experience, whether you're a user, advertiser, or content partner.
We've been fortunate to have grown so quickly. The popularity of YouTube has been outstanding — we have millions of viewers watching hundreds of millions of videos every day, and 13 hours of new video uploaded to the site every minute. But as our community has grown, it's become harder for people to get their content to stand out and be discovered. Aspiring musicians, talented performers, small business-owners and many others have asked for ways to promote their videos and reach users who are interested in their content.
So today, we're excited to announce our newest advertising innovation, YouTube Sponsored Videos. Sponsored Videos is a self-serve advertising platform that will allow you to promote your video to the audience you are interested in reaching in an easy, effective, democratic, and affordable way. Then, when people use YouTube to search for videos, YouTube will display the most relevant, compelling videos alongside the search results. These videos are clearly labeled as "sponsored videos" and are priced on a cost-per-click basis. (For more details about Sponsored Videos, you can visit
ads.youtube.com
, or read our announcement on the official
Google blog
.)
Check out our video for more details on how Sponsored Videos works:
If you have any videos you'd like to share with the world, give Sponsored Videos a try! It takes just a few minutes to set up, and you can set your budget at any level you wish. Please visit
ads.youtube.com
to start your own Sponsored Videos campaign.
Don't forget to let us know what you think about Sponsored Videos. You can leave a comment here or
join the discussion
in our Forums.
Have fun!
The YouTube Team
Labels
3D
4k
accessibility
account info
activism
ads
africa
annotations
arts
awards
benefit
betas
bizblog
blogs
bulletins
buzz
captions
celebrity playlists
channels
chrome
citizen journalism
citizen reporting
citizentube
comedy
comments
community
community guidelines
contests
creator's corner
creators
curators
customization
dance
design
discovery
doodle
editor
education
embeds
entertainment
events
facebook
film
flagging
gaming
gmail
google
google tv
government
grants
groups
guidelines
hd
help center
holidays
homepage
howto
inspiration
investment
jobs
journalism
life in a day
live stream
marketing
meetups
mobile
moderator
movies
music
musicians wanted
news
nonprofits
open-source
partners
playlists
policy
politics
privacy
product update
quicklist
ratings
rentals
research
safety
science and technology
screening room
search
sharing
shows
social networks
sports
staff
stats and data
store
subscriptions
tags
test tube
travel
trends
tv
twitter
upload
vevo
video editing
video production
video volunteers
viral video
youtube api
youtube direct
Archive
2020
Feb
Jan
2019
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2018
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2017
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2016
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2015
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2014
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2013
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2012
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2011
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2010
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2009
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2008
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2007
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2006
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2005
Dec
Nov
Oct
Sep
Aug
Jul
Feed
Follow @youtube
Follow
Learn more in the
YouTube Help Center
.
Follow